Original Campaign launch / pitch
Students will individually create an original product or company and for this you will create a campaign and message. Presentation of pitch in a poster presentation format including all the main requirements of the campaign, these main points should be taken from the 1,200-word written report.
Poster pitch will be 30% and the report will be 70% of the final mark.
(students will now be rewarded more for the report and less for the presentation as the project has changed from a group project to an individual project)
Students have been given a rubric with full details.
The assignment requires each student to develop and write a pitch concept and delivery report for a PR campaign that is fresh and original. It can be a brand, charity, institute or a newcomer. It can be to promote a new addition to an established company with your original brand / message. This work can be completed as a group.
The assignment requires the completion of two areas of work. These are a) the Final individually written PR campaign concept report, b) the Pitch Presentation using a poster presentation via a visual video
Poster pitch will be 30% and the report will be 70% of the final mark.
The poster should include all the highlights of the campaign for us to see in one place.
