Consider what you have learned about the internet and disruptive innovation. Do you consider Drinks-Up! a disruptive innovation? Why or why not?

Digital Business case study

In July 2016, in Philadelphia, aspiring entrepreneurs Steven Sclarow and his friends had developed a proof–of–concept prototype for the “Drinks–Up!” mobile drinks–
ordering app, a digital innovation designed to provide a better bar experience. The
team had received an investment proposal that included a plan for app development
and a partnership opportunity from the potential investor’s company, and they were
facing an investment decision:

Was an agreement that would see the investor develop the app the right option to
develop Drinks–Up!…? You can read more about this in the case (Drinks–up
attached)
Consider what you have learned about the internet and disruptive innovation. Do you
consider Drinks–Up! a disruptive innovation? Why or why not?

Instructions:
– Please write clear ideas based on the material and the 2 readings attached.
– In reading 1, please read the introduction only.
– Please avoid writing repetitive information (as general information about the
company).
– Add references when required.
– Add graphics when required.
– There is no requirement for any style of response – you can use bullet points
as long as you address the questions.
– Max 500 words

Consider what you have learned about the internet and disruptive innovation. Do you consider Drinks-Up! a disruptive innovation? Why or why not?