Reflect on the topics & concepts that have been covered in the course and write a brief essay that explains your current (hopefully advanced) level of understanding of the principles of marketing.
You may wish to review your Written Assignment 1, in which you described your view of marketing at the beginning of the course.
Answer these questions:
1) What do you now know about marketing that you didn’t before? (For best results, identify specific course concepts that you learned.)
2) What concepts covered in the course made the greatest impression on you? Why?
Note: consider this final essay to be an unofficial “post-test” of your new cumulative knowledge of the principles of marketing.
Assessment of your performance will be based on how well you address the questions posed above.
Organize your answer by the questions above, clearly showing which question you are answering, then giving your answer.
2-3 double-spaced pages.
