Services Marketing
ASSIGNMENT QUESTION
How much does the core product matter to customers when choosing between competing services?
In what way would this affect the marketer’s approach to positioning the service in the market?
You should consider different types of services in your answers.
The learning outcomes for this assignment are:
Demonstrate an understanding of the differences between core products and supplementary elements
Appreciate the value added by supplementary services
Understand importance of market segmentation when communicating value propositions
7 Ps. product, price, place (or distribution), and promotion + process, physical environment, and people
How much does the core product matter to customers when choosing between competing services?
