LO4 Develop a coherent marketing plan for a product or service provided by Coca Cola, using Porter’s generic strategies.
TASK
You have been asked to produce a coherent marketing plan for Coca Cola to enhance the marketing strategy (Porter’s generic strategies) for a product or service provided by the organisation.
You will be required to be innovative in your approach to maximise opportunities to meet objectives.
Other relevant assessment information:
You will need to include and reference at least 5 different sources including 2 academic textbooks, 1 academic journal to help provide supporting evidence for any assertions that you make within your presentation.
Your marketing plan should be presented in a business professional format. Your plan should be no more than 1,000 words +or- 10%. You must include both a reference list and bibliography.
Indicative Content
Develop viable and coherent marketing plan to meet the needs of the customers for a specific product or service in your chosen business.
This plan should directly link to the organisation’s strategy. The plan should show some form of customer analysis of data collection and how this could be used in the promotion of the new/old product or service.
