Group Presentation of Costa in Romania (SOSTAC)
Design and present a SOSTAC plan to move one of the listed companies to a country outside of the UK.
If you choose a company which is not on the list you will be graded at 0
Provide a hard/ electronic version of your slides ahead of the presentation. Clearly label and Harvard reference all slide content. The final slide should be a reference list, using Harvard style.
The cover page/ slide should note the name and student ID of each person and the task they are undertaking (i.e. Name: Tracy Smith ID No: xxxxxxxxxxx Task: one)
Ensure the selected country is one where the company does NOT currently operate.
Company must be currently operating in the U.K. and on the list provided in the assessment.
Task one, for consultant one.
SOSTAC diagram to be included as part of your introduction.
S Brief overview of PEST of the country you recommend moving to. facts/ figs. It may be worth highlighting Hofstede of the country (if available) compared to the UK
O Ensure objectives are SMART. They could relate to financial, operational, Human Resource and Customer related elements of the business.
Task two, for consultant two.
S Outline the strategies you recommend to fulfill the objectives set. Consider- Porters Generic – cost/ differentiation/ focus, Ansoff’s- new market development, market entry mode, Pricing and positioning strategies.
T PRODUCT – product life cycle/ Boston matrix, product portfolio.
PRICE- price elastic/ inelastic, penetration/ skimming/ neutral.
PLACE – distribution, location, in store Vs. on line.
Promotion- which of the nine tools will you use? Be specific on the channels/ mediums you will use, and why they would be relevant.
Present a summary of how/ if you will use Standardisation, Adaptation and Glocalisation for each of the P’s covered.
Provide examples of how each P would look in the new country and explain the rationale/ thinking behind the decisions. Strong ones will be linked to the PEST findings.
Task three, for consultant three
A How you will implement your strategy in country X. Consider using a GANTT chart to show your audience key areas are covered. Include which department will lead on each action.
C Say where you will get data from to measure performance against objectives set in O.
Finally-Justify why you have chosen this country as a new market for the company. You can do this in two ways
1) Link this to the PEST findings of the SOSTAC. Things to consider might be:
Size of the market
Demands of residents in the target country for the products/ services your chosen company offers.
Government openness to foreign direct investment (FDI)
Do the average earnings/ disposable income of citizens make the company’s offerings affordable/ realistic?
Social/ cultural cues
Avoid repeating PEST findings your group has used in other parts of the SOSTAC.
OR
2) You can complete a Porter’s Diamond. Here is an example of a Porter’s Diamond created to move Merlin Entertainment Group plc to Cuba:
