In your opinion, which of the below four aspects of negotiations would you consider first as the leader of a negotiating team?

Watch Video: https://youtu.be/-c-SUdBoD6M

William Ury suggests several methods for individuals to consider during negotiations in his video. Among them are:
Shared interests
Power not to react
BATNA
Dealing with the other side

Assignment question – In your opinion, which of these four aspects of negotiations would you consider first as the leader of a negotiating team? Why

In your opinion, which of the below four aspects of negotiations would you consider first as the leader of a negotiating team?
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