Faculty of Business and Law
This is an individual assignment.
In Coursework 1, you will assess the customer management competence of a chosen company, and identify its strengths and weaknesses in managing its customers.
Select ONE company from the below list:
1. Airbnb
2. Ryanair
3. Walmart
4. McDonalds
5. Sports Direct
With Coursework 2, you will make recommendations to your company on how it can improve its CRM performance and profitability.
Select ONE company from the below list assess the customer management competence of a chosen company, and identify its strengths and weaknesses in managing its customers.
