Digital marketing
DROP TECHNOLOGIES INC.: UNDERSTANDING THE INFLUENCER
MARKETING CHANNEL
Read the case study attached, and answer the following 3 questions. This is not an essay, List the 3 questions below and answer them. One paragraph each.
Map out Drop’s user acquisition funnel.
Which steps in the conversion funnel are the most difficult? Why?
Which step is the most important? Why?
Explain which steps in the conversion funnel are the most difficult? and Which step is the most important? Why?
