Virtual reality industry
Learning Objectives: Assess how markets can evolve from visionaries to early adopters to followers and identify the other elements affecting the markets of emerging industries.
Case: Yoffie, D., Wu, A. and Ciechanover, W. (2017) “HTC and Virtual Reality” Harvard Business School Press.
Assignment 5:
Describe the market emergence of the virtual reality industry (visionaries, early adopters, and followers) and propose a strategic direction for HTC. (In order to receive credit, limit your answer to 500 or fewer words and submit it via Blackboard
Describe the market emergence of the virtual reality industry (visionaries, early adopters, and followers) and propose a strategic direction for HTC.
