The LGBT Guest Case Study
As a culmination activity, you will get to apply many of the concepts we have learned throughout the semester for this group project based on Target.
Review the LGBT Guest posted and pay close attention to the “The Challenge Ahead”, “and “Frequently Asked Questions” sections.
The LGBT Guest
The Challenge Ahead
How should Target Style deliver on the “Expect More. Pay Less.” brand promise for the LGBT Community?
In order to sustain growth, Target must continue to surprise and delight millennial guests.
How should Target Style strategy come to life over the next two years to be more relevant to the LGBT Community?
Starting with the framework of the four P’s, provide ideas for how you would approach this challenge as a buyer on a category within Style.
