IDENTITY EXPLORATION WITHIN A CYBER ENVIRONMENT
The aim of this research is to identify the different level of identity identification
within a cyberspace environment considering the implication of social motivation
between consumer and virtual representation of identity : avatar.
In addition, the author is also going to examine the various psychological and social alteration procuring the virtual representation of individual through virtual encounter.
Research questions
I- Cyber identity shaping societal relationship
1.How does the meaning of cyberspace has evolve through the ages?
2.What is the relationship between self and cyber self, «real you» and «virtual you» ?
2.1 How social media and virtual world. and group influence helped to define
Generation Z ?
