Discussion Forum 1
Introduction, growth, maturity, and decline—every product has a life cycle story waiting to be told. In this interactive activity, you’re going to document the story of a product that has progressed through the four product life cycle stages.
Do a web search for dead brands or product fads.
You can use the article Blast From the Past: Vintage Technologies That We No Longer Use (Links to an external site.) for inspiration.
Explain how it went through the four stages of the Product Life Cycle (PLC). Identify what key events marked the start and the end of each stage. (e.g. Was it competitors’ innovation? A new technology? etc.)
Discuss product, price, place, and promotion strategy for each phase of the life cycle you find. You will see these 4 Ps will differ when the product shifts to another life cycle. Include your analysis of these differences.
Pick a service brand and using it as an example, explain how services differ from goods, and also discuss whether services go through a life cycle.
Be sure to discuss the product, place, price, and advertisement strategy for each phase of the life cycle you find.
You will see these 4 Ps will differ when the product shifts to another life cycle. Include your analysis of these differences.
Additionally, identify the key events that mark the start and end of each phase.
