REPORT: Digital Marketing Strategy for a Local Business
As a first step, you are required to find a local business(small- or medium-sized)with an online presence,that is, the business must have a website and offer/sell M products and/or services online.
Write a report for your Digital Marketing Strategy that includes the components explained below. You must write your report using an essay-style (i.e. a narrative sty.) in a 5 Page word document (not including cover P.O., figures, Marts, tables or appendices).
Your report should discuss the following:
1. Company Description and Market Analysis:
2. SWOT Analysis:
3. Website Evaluation:
4. Website SEO Audit and On site Optimization;
5. Website SEO Audit and Off site Optimization;
6 First Paid Digital Marketing Campaign:
