Develop an integrated marketing communication plan that include a discussion of how supporting Marketing Communication (MARCOM) function will be utilized to maximize effectiveness.

IMC Audit (Stage 3)

The third stage of the process is the development of an integrated marketing communication plan that includes:

(1) a “signature creative piece” that will specify the brand message and means of delivery to be used as the platform for the campaign;

(2) a discussion of how supporting Marketing Communication (MARCOM) function will be utilized to maximize effectiveness;

(3) rationale supporting the proposed creative development;

(4) a proposed media plan that included a timeline for the launch of the campaign and its specific elements;

(5) an accounting for how the budget will be allocated among the selected MARCOM functions;

(6) a discussion of anticipated results and means for evaluating the proposed campaign.In additional materials you will find my stage 1 & 2 PDFs. use them to assist. cite any references used.

Develop an integrated marketing communication plan that include a discussion of how supporting Marketing Communication (MARCOM) function will be utilized to maximize effectiveness.