Reflect on how the consumer purchase decision process looks like in an e-commerce context. Discuss main differences and similarities between online and offline consumer purchase decision processes.

In this assignment you are to reflect on how the consumer purchase decision process looks like in an e-commerce context. Based on readings of provided references you are to provide your thoughts on the topic.

Your reflection should include (but is not limited to) thoughts on:
main differences and similarities between online and offline consumer purchase decision processes,
whether or not the traditional step-by-step funnel process is still valid or if it needs to be rethought, and if so in what way,
how e-commerce companies should approach customers during the purchase decision process.