funnel process

Reflect on how the consumer purchase decision process looks like in an e-commerce context. Discuss main differences and similarities between online and offline consumer purchase decision processes.

Topic: E-commerce topics In this assignment you are to reflect on how the consumer purchase decision process looks like in an e-commerce context. Based on readings of provided references you are to provide your thoughts on the topic. Your reflection should include (but is not limited to) thoughts on:main differences and similarities between online and […]

Scroll to top