Why do some organizations enter the trial phase of social media marketing maturity without planning and research? Is this a good move or not?

MKT425 – SOCIAL MEDIA MARKETING

Writing Assignment 2: Why do some organizations enter the trial phase of social media marketing maturity without planning and research? Is this a good move or not? Explain.

Why do some organizations enter the trial phase of social media marketing maturity without planning and research? Is this a good move or not?
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