Marketing

Describe three distinct target markets for drinking water. How does marketing create value for each of these segments using the four Ps; product price, place, and promotion?

Consumption of water How does marketing impact the consumption of water, and how has this impact changed since the mid-20th century? Describe three distinct target markets for drinking water. How does marketing create value for each of these segments using the four Ps; product price, place, and promotion? How has changing societal values impacted the […]

Define the structure that will apply (e.g., general partnership), an overview of that structure type and why it is being chosen for the business. Include idea and general plan for your business.

Topic: Business Plan Projects Part #1 – “Defining the Business”, remember to ‘sell’ your product or service. As mentioned in class, think of persuading a room full of potential investors and get excited with presenting your business plan here. Parts #2 & #3 – these are the sections based on your last HW#4 / Ch. […]

What have the businesses/products/services done to earn and retain your loyalty and what did the businesses/products/services do to lose your loyalty?

Topic: Marketing Module For this discussion question think of businesses/products/services that you are currently loyal to and businesses/products/services that you used to be loyal to but have now changed your loyalties and why. What have the businesses/products/services done to earn and retain your loyalty and what did the businesses/products/services do to lose your loyalty? In […]

Explain the different stages of the product life cycle and how marketers adjust their promotion mix for the most successful impact at each stage.

BAM306 – PRINCIPLES OF MARKETING Writing Assignment 4 ESSAY: Explain the different stages of the product life cycle and how marketers adjust their promotion mix for the most successful impact at each stage.

Explain what a mission statement is and how a firm should define its business mission. Give examples to illustrate the components of a good mission statement.

Topic: BAM306 – PRINCIPLES OF MARKETING Assignment 1. Explain what a mission statement is and how a firm should define its business mission. Give examples to illustrate the components of a good mission statement.

Choose one of the chapters listed and provide a 7-10 minute online presentation of the key points and learnings from that chapter.

Topic: Ethical Issues in Long-Term Care Choose one of the chapters listed and provide a 7-10 minute online presentation of the key points and learnings from that chapter. Chapter 10 (External Control) Chapter 11 (Reimbursement) Chapter 12 (Care Quality) Chapter 13 (Ethical Issues) Chapter 18 (Marketing) Your presentation should be done in a way that […]

Design the sampling and measurement plan then create a prototype of the survey instrument that will be used to collect primary data for your marketing research study.

Topic: Data Collection Methods Scenario: You are the new director of marketing for your chosen company. You have previously identified a marketing related problem or opportunity to study using marketing research principles. You have already identified a viable marketing related problem or opportunity to study, and you created research questions and objectives. You conducted research […]

Use the framework summarized in Exhibit 1.2 to assess the degree to which Ann’s people are a source of competitive advantage at this point in time.

Case Study Review the All in a Day’s Work Case Study and answer the three discussion questions. Responses to each question should range from 100-200 words. Reflect scholarly writing and current APA standards (12-point Times New Roman font, double-spacing, 1″ margins, title and reference pages). Discussion Questions. 1. Describe the people-related problems or issues Ann […]

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