Branding Assignment
All of the following are elements of a product except
brand name.
quality levels.
packaging.
warranties.
All of these are elements of a product.
Which of the following is a subjective measure of brand equity?
Brand name
Brand awareness
Brand quality
Perceived value
All of these are subjective measures.
(Answers to these questions can be found in the Quiz Your- self Answer Key section.)
Which of the following is a subjective measure of brand equity?
