Choose an example of a marketing campaign not specifically discussed in the textbook that targets a vulnerable population. Describe the marketing effort and the population targeted.

Discussion Paper

Advertising executive David Ogilvy, often called the father of modern marketing, once said: “Advertising is only evil when it advertises evil things. (Links to an external site.)” To what extent do you concur?

Review the discussion on marketing to vulnerable populations in Chapter 8 of Hartman et al. (2021). Is such marketing ethically responsible? Is it justifiable?

Choose an example of a marketing campaign not specifically discussed in the textbook that targets a vulnerable population. Describe the marketing effort and the population targeted. Defend whether you believe marketing this product or products to the targeted population is ethically responsible.