Create customer personas of the primary buyer(s) targeted in the marketing plan and factors that impact their choices.

4.3 – Marketing Plan: Marketing Information & Research Customer Decision-Making Profile

Do the following:
Identify what information is needed, the key questions, and marketing research recommendations.

Create customer personas of the primary buyer(s) targeted in the marketing plan and factors that impact their choices.

Create customer personas of the primary buyer(s) targeted in the marketing plan and factors that impact their choices.
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