Culture Difference

International business brings challenges of creating and maintaining relationships with a diverse management and customer base, who may have different customs, ways of working and ethics.

Pick one specific example (that we have not discussed in class or is in your text book), and write about it in 250 words or less. Explain the situation, describe the differences that were missed (or met – your example can be one of success or lack there of for a company) and give your thoughts on the resulting consequence (again, good or bad).