How can AXE in India redesign its marketing campaign to combat against hyper-masculine behaviours and aid the issue of high rape rates and sexual violence against women?

Redesigning Marketing Campaign

Explain how can AXE in India redesign its marketing campaign to combat against hyper-masculine behaviours and aid the issue of high rape rates and sexual violence against women?

How can AXE in India redesign its marketing campaign to combat against hyper-masculine behaviours and aid the issue of high rape rates and sexual violence against women?
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