brand franchise

What impact do you think Apple’s choice to introduce the iPhone in the US exclusively through AT&T had on its brand?

Discussion: The Branding Environment First, introduce yourself to the class. Include your major and anything . you would like to share about yourself. Then address the prompt below. Apple’s brand franchise is extensive, but most recently we have seen wave after wave of “i-Things” (iPod, iTunes, iPhone, iTouch, iPad). When Apple developed the iPhone, it […]

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