Discussion: The Branding Environment First, introduce yourself to the class. Include your major and anything . you would like to share about yourself. Then address the prompt below. Apple’s brand franchise is extensive, but most recently we have seen wave after wave of “i-Things” (iPod, iTunes, iPhone, iTouch, iPad). When Apple developed the iPhone, it […]
What were the differences of each company’s understanding of their own respective roles and responsibilities in this venture? Did any aspect of organizational culture or national culture affect this perspective?
Cultural Negotiation This week’s discussion will focus on cultural negotiation using the case study about Danone in China (p. 255 in the textbook). This case is a cautionary tale of how important cultural differences are when forming strategic partnerships or joint ventures with companies from different countries. Our content this week reflects on the impact […]