B2B markets Identify the stages in the B2B buying process. How do you perform a vendor analysis? What are the various B2B markets? Identify the stages in the B2B buying process. How do you perform a vendor analysis? What are the six buying roles? What are the types of cultures that exist in buying centers? […]
Identify a product or service that you recently purchased. Describe the steps you took during the consumer buying process and identify the factors that influenced your purchase decision.
3.2 Why Did You Buy That? In your initial post, identify a product or service that you recently purchased. Describe the steps you took during the consumer buying process and identify the factors that influenced your purchase decision.