Research Project: Final Submission (PLG1), you will need to complete an assessment of two leaders. You will select two historical leaders – one who was known for making a positive contribution in a leadership role, and the other who made a negative contribution in a leadership role (one effective leader and one ineffective leader). Leaders […]
What are the strengths and weaknesses of the approach used by the chief executive officer (CEO) in regard to the use of digital marketing tools?
For this assignment, review Case Example 3.2 United Airlines Flight 3411 on pages 67–70 of the textbook (Attached). This case describes a problem exacerbated by social media and the attempt by United Airlines to quell misconceptions. Evaluate this case, and respond to each of the following questions using both theory and practical managerial thinking. Make […]