communication objectives

Create a digital and social media campaign using the provided template along with the promotional material samples in the appendices and a Video clip.

Drawing on the material gathered and analysed for the group assessment, individually you will submit a 1000-word IMC Plan for the launch of the product or  service developed previously. Your IMC Plan should cover the following requirements of this Assessment Task. Include the buyer personas that you identified in your assessment 1 and provide customer […]

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