Brand Basics Write a well-sourced paper not to exceed 2 pages. Choose a brand that is not on the top 100 list that you identified in this week’s discussion. Tell us a little about the company and the products they produce. Is this brand a charismatic brand? If so, what makes it charismatic and what […]
What are the differences between compensatory and non compensatory decision rules? How do firms enhance post purchase satisfaction and reduce cognitive dissonance?
Post purchase Undesirable Consumer Behavior Name the five stages in the consumer decision process. What is the difference between a need and a want? Distinguish between functional and psychological needs. What are the various types of perceived risk? What are the differences between compensatory and non compensatory decision rules? How do firms enhance post purchase […]
Identify at least two major competitors that are trying to sell essentially identical products to the same type of consumer.
Please select ONE product or service offering from the list below. This will stay the same for each section 1. The Gravity Blanket 2. Pepsi Café Cola 3. Nike Vapormax 2020 4. The PhotoStick 5. Samsung Electronics Galaxy Z Fold 2 5G PRODUCT CHOICE & CONTENT Your focus will be on the domestic, or U.S. […]