Sales Management 1.) Watch the video “Sales Management.” Summarize the strengths and weaknesses of personal selling when compared to other forms of marketing communications. Discuss the role a sales manager plays in improving the overall performance of sales people. Link: https://www.youtube.com/watch?v=LvtJeVlp2aY&list=PLg_v7K-G8megBmWBM9XbIWJQ0-oi62azu&index=1 2.)View “The Global Environment for Marketing.” As the marketer for Create Cookbooks, you have […]