core brand associations

How is the Eileen Fisher brand story embodied in its products, stores, employees and marketing and advertising?

Eileen Fisher – Should Eileen Fisher reposition its brand to target the emerging and/or nascent segments? What are the pros and cons of repositioning the brand to appeal to each target? 1) How is the Eileen Fisher brand story embodied in its products, stores, employees and marketing and advertising? How strong is the brand story? […]

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