Core customer value

Reflect on the characteristics of services highlighted in our course material. Share a service offering you’ve purchased in the past and clearly outline how this service can be associated with each of these characteristics.

Choose between these two topics and respond to one. OPTION 1 Looking at the three levels of products highlighted in our course material, we see that there is always a core customer value at the center of every purchase decision. On top of that, you’ll find the actual product as well as the augmented product. […]

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