crowd culture

Based on the Academy of Marketing Studies Journal article, what are some of the primary challenges small businesses face when trying to implement social media marketing?

Social media has changed how small businesses market their products and services to their target markets. Traditional marketing is giving way to social media where more consumers appear to be getting and sharing information. Marketers can use Facebook, YouTube, Twitter, LinkedIn, Instagram, Pinterest as well as others to build brand awareness, connect with prospects and […]

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