Assignment Detail:Leaders International Company (LIC) currently produces plastic containers, supplied to both the household and industrial units. LIC has created a management accounting department in addition to the financial accounting department to address the management accounting issues facing the company. You have been recently recruited as a management accountant and assigned to head the new […]
Based on the Academy of Marketing Studies Journal article, what are some of the primary challenges small businesses face when trying to implement social media marketing?
Social media has changed how small businesses market their products and services to their target markets. Traditional marketing is giving way to social media where more consumers appear to be getting and sharing information. Marketers can use Facebook, YouTube, Twitter, LinkedIn, Instagram, Pinterest as well as others to build brand awareness, connect with prospects and […]