Market-Based Management What behavior do you think a system such as Market-Based Management might drive? The case describes how a number of senior managers were dismissed after the acquisition. How could employees interpret this? Does this help drive ethical culture? What is more challenging to fix: a knowledge gap or a values gap? What could […]
Identify the ethical culture problem at Texaco in the mid-1990s. Based on the facts in the case and what you have learned in this chapter, evaluate the culture change effort that is under way.
CULTURE Identify the ethical culture problem at Texaco in the mid-1990s. Based on the facts in the case and what you have learned in this chapter, evaluate the culture change effort that is under way. What cultural systems have been targeted in the culture change effort? What systems are missing, if any? Does the culture […]
To what extent have your employers (or those of your friends/colleagues) supported a “values-based culture”? Or is it all about the money?
values-based culture In your work experience, to what extent have your employers (or those of your friends/colleagues) supported a “values-based culture”? Or is it all about the money? In responding to that question, share an example (a story) where an employer-supported an ethical culture, and/or one where it failed to do so. Do not disclose […]
Provide a comparison of the company against two or three competitors. Address whether the company holds a competitive advantage in each of the areas of the four Ps.
Marketing Presentation For this assignment, you will be taking on the role of marketing manager for the organization that you researched in Unit VI. Within that role, you will need to present the marketing plan that you completed in Unit VI to the marketing team. This will require no additional research, but you will be […]