Generation Z

Draft a recommendation report that will help the chief marketing officer (CMO) and the other marketing directors understand the importance of these major stakeholders in the marketing strategy for park reopening.

ASSIGNMENT- Recommendation report Millennials (born between 1981 and 1996) and Generation Z (born between 1997 and 2015) are the two target audience groups that are important for businesses in the entertainment category. As a regional marketing director of the theme park, you are aware that more than 70% of your target audience falls into the […]

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