IMC campaign

Select an IMC campaign and conduct an analysis for the selected campaign in a critical, evaluative approach. Make references to how the brand was established and positioned to suit a chosen market.

Critical evaluation of a marketing communication campaign (just eat) Your assignment is to select an IMC campaign and conduct an analysis for the selected campaign in a critical, evaluative approach. The goal of this assignment is to analyse the success or failure of a specific recent campaign ( from the past 3 years) and the […]

Scroll to top