LGBT market

Based on the information provided in the case study, what are the benefits for Richmond to marketing to the LGBT community?

Target Market Characteristics PROMPT: Choose Topic 1 or Topic 2. This case study discussion is about lesbian/gay/bisexual/transgender (LGBT)-friendly tourism. Formulate a response responding to these specific questions below rather than those within in the case study. Review this case study: Richmond, VA Case Study Describe the LGBT tourists segment that Richmond has used in the […]

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