Management Information System

How would you advise senior managers of brick-and-mortar stores to respond to showrooming?

This paper is for Management Information System Showrooming occurs when someone visits a brick-and-mortar store to examine and evaluate products without the intention of buying at the store. To facilitate showroom, online retailers like Amazon.com have developed a mobile app call Price Check, with this app consumers can scan the UPC product code, take a […]

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