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What kind of marketing activities should the company plan to implement within each stage of the Consumer Decision Making/Buying Process? Be specific.

PRINCIPLES OF-MARKETING CASE #2 A. majority of the companies that are very successful today study the Consumer Markets and Buyer Behavior prior to developing a Marketing Plan for its products/services. This enables marketers to understand who constitutes the market, what and why the market buys, who participates in and influences the buying process and how, […]

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