Matterhorn

Think about the many constituents (customers, healthcare professionals, insurers, government regulators, and shareholders), and craft an opening statement for the press conference.

Part 1. Press Conference Document In this single-player simulation, you will play the role of a product manager at Matterhorn Health, a medical device manufacturer. The company recently launched the GlucoGauge blood glucose monitor, the company’s most expensive product development effort to date. In spite of vigorous pre-release testing, there are problems reported by customers […]

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