Proposal Originate a campaign to counter the extremely negative publicity due to the President’s arrest in Wisconsin at a McDonald’s. Lay out your program. Conduct a press conference —- write the questions anticipated and the answers Also, write a press release for the college and also write a letter targeted to be sent to families […]
Think about the many constituents (customers, healthcare professionals, insurers, government regulators, and shareholders), and craft an opening statement for the press conference.
Part 1. Press Conference Document In this single-player simulation, you will play the role of a product manager at Matterhorn Health, a medical device manufacturer. The company recently launched the GlucoGauge blood glucose monitor, the company’s most expensive product development effort to date. In spite of vigorous pre-release testing, there are problems reported by customers […]