Neilson

What kinds of partnerships might Neilson need to form with other companies in order to accomplish its goals?

Most people know Nielsen as the TV rating company. In reality, however, Nielsen is a multiplatform research company that has constantly been evolving since 1923. Its goal is to measure and track a wide range of consumer activity in order to establish a 360-degree view of individuals and market segments. To accomplish this, Nielsen has […]

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