Perry Ice Cream

What are the potential pros and cons of Perry Ice Cream’s direct sales distribution channel? What are the potential pros and cons of collaborating/partnering with this national brand?

6.3 – Assignment: Case Study – Distribution Strategy and Strategic Alliances (PLG1 Perry’s Ice Cream Distribution Strategy and Strategic Alliances Business man’s hand holding pen pointing to an open laptop with data and icons with a note book on the desk.Analyze the following case study from the Hunt Library: Ryan, K. & Barretta, P. (2018). […]

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