MARKETING Purpose The purpose of this assignment is to apply segmentation and targeting techniques to potential new subsets for a marketing campaign. This connects to course learning outcomes of constructing market segments of target customers for a product or service. Assignment Task Overview For this assignment, you will assume the role of a marketing analyst. Your consulting […]
Identify the following demographic characteristics, based on your research: age, gender, occupation, level of education, income level, marital status, and number and age range of children.
Overview In this milestone, you will select the product that will be the basis for all of your work on the project from the list provided in the Project One Guidelines and Rubric. Then you will conduct research on the target market and develop a persona, which will guide your decisions and work on the […]