psychographic profile

Explain the main reasons why the brand name, logo, slogan, brand extension, and positioning statement are right for the identified target market.

Using the same hypothetical company from Part A: Your Marketing Plan, for this assignment, you will focus on the company’s branding strategy, primary and secondary target markets, positioning statement, and consumer behavior. Note: You should make all assumptions needed for the completion of this assignment. Instructions Create the second part of your marketing plan in […]

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