Soho House

Compare and contrast how Burberry’s and H&M’s different pricing relate to supply and demand, costs, perceptions of value and competition.

Questions: 1. Soho House, a group of private members’ clubs around the world, is considering setting up a luxury restaurant in London. Soho House members will get a 10% discount on their bill and non-members will pay full price. Drawing on a Porter’s 5 Forces analysis evaluate whether this is an attractive industry to enter. […]

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