Marketing Communication What recent marketing communication have you found to be particularly interesting – something that made you want to learn more about a product/service or you wanted to buy? Did you buy it? What was it about the method of delivery–TV ad, social media, promotion, sponsorship, etc.–that attracted your interest? Although marketing communication has […]
Determine the present value of each year’s payment for each proposal, as well as the total present value of each proposal. Compute two different outcomes, one with a discount rate of 5% and one with a discount rate of 10%.
CASE The director of marketing of your organization asks for your advice regarding sponsorship deals she is contemplating. She has to choose from the following: a 15-year sponsorship paying $100,000 per year, a 15-year sponsorship initially paying $75,000 per year and increasing 5% each year, and a 15-year sponsorship initially paying $45,000 per year but […]
Research, analyse, and evaluate this new product or service when entering the UK market.
Integrated marketing communication plan – Tesla motorbike This individual assignment, you are tasked with producing a marketing communication plan for the launch of the Tesla motorbike. You are required to research, analyse, and evaluate this new product or service when entering the UK market. You are not being allocated a specific budget for this campaign, […]
How does the event use Commercialisation & Sponsorship to promote its image? Who are the main stakeholders in the event & what is their role?
NBA Basketball Playoffs 1: How does the event use Commercialisation & Sponsorship to promote its image? 2: Who are the main stakeholders in the event & what is their role? 3: What key ethical issues have been faced by the event in recent years? 4: Evaluate approaches to segmentation, targeting and product positioning in the […]
Discuss how the company might better market themselves to CDD consumers even though their product does not relate to a chronic disease or disability.
1. Select a major brand that makes a product that is not related to a chronic disease or disability. Think of huge brands like Coca-Cola, Nike, Apple, etc. Do not pick a small brand for this assignment. In a paragraph,discuss what brand you picked, what products they make, and explain their mission and vision statements. […]