You are to complete a 2500 words case-study type written assignment. Students are asked to create their own strategic marketing case study. Choose a business which you perceive to have gone through a period of turmoil or a turning point in strategy. Using the theories and tools you feel most relevant, critically analyse the strategic […]
Critically analyse and evaluate a range of strategic marketing concepts, theories and models.
You are to complete a 2500 words case-study type written assignment. Students are asked to create their own strategic marketing case study. Choose a business which you perceive to have gone through a period of turmoil or a turning point in strategy. Using the theories and tools you feel most relevant, critically analyse the strategic […]